Clarity across your brand, people and investor story.
Creative direction and behavioural insight that untangle your messaging, sharpen your identity and support real growth.
You know that moment when your brand, your culture and your pitch all sound as though they were written by different people on different days in wildly different moods?
Yes. That.
Most founders live with that chaos for far too long. Sticky notes, voice notes, WhatsApp brain dumps, decks you avoid opening, messaging that shifts every time someone asks what you do. A careers page that feels as though HR wrote it during their lunch break. An investor narrative that never quite lands, no matter how many times you rewrite it.
The psychology behind it is simple. When the story is scattered, the brain has to work too hard and growth becomes messy. When the story aligns, everything starts moving in the same direction.
We help you turn the tangle into something clear, confident and commercially powerful.
Clarity with personality. Direction with feeling. Strategy with bite.
Stories shaped not just to sound good, but to work the way the brain works.
The Three Stories That Drive Growth
Every growing business depends on three core stories. When one is weak, the whole system wobbles. When all three align, growth becomes steadier, smoother and far less forced.
Consumer Brand
Your message, your positioning and your presence.
This is what draws the right clients in and politely guides the wrong ones out.
People and Culture
Your internal story, your values and what it genuinely feels like to work with you.
This is what attracts good people and stops them quietly updating their CV.
Investment
Your raise narrative, your pitch clarity and your proof points.
This is what makes investors lean forward instead of glazing over.
You may not need all three at once. You simply need clarity in the story that matters most right now.
Creative Direction for Founders
We step in as your creative direction partner, translating your brilliant founder brain into stories that the muggles can actually follow. We shape your narrative, strengthen your identity and set the direction that guides everything from your LinkedIn presence to your leadership meetings.
This is clarity rooted in behavioural psychology.
Clarity that reduces cognitive load, increases trust and helps people make decisions more easily.
Clarity that makes your marketing sharper, your sales smoother and your team far easier to rally.
And when you want support with delivery, our studio brings the story to life with design, visuals, content and the assets that keep everything aligned. No more random Canva experiments that make your brand twitch.
Clear alignment does not just feel good. It performs. You do not need a large team. You need grounded direction, space to act and someone who can hold the narrative alongside you.
Who We Work With
• Founders with vision and a slightly chaotic Google Drive
• Senior people leaders in founder led organisations
• Businesses that want clarity without losing personality
• Teams who want story to drive growth, culture and decisions
Not sure where to start?
If you want your story to feel aligned, confident and commercially powerful enough to support your next chapter, we should talk.
The Power of Storytelling
(Sound on ♫)
Proud to work with…
